Work with William

Strategy for practices that are busy but not profitable

For principal-led practices of 3 to 15 people. Full order books, good work going out the door, and margins that never quite reflect either.

The pattern

The projects are good. The team is stretched. The fees were set some years ago and nudged since. Scope creeps 17 to 22 per cent on a typical project and only around a quarter of it is ever billed. The principal carries the numbers alone, usually at night. If that reads like your practice, the three ways of working below exist for exactly this.

Three ways of working

  • VIP Strategy Day, £1,500 + VAT

    Four hours, 1:1, on Zoom. A pre-session diagnostic before the day, a custom roadmap by the end of it, the recording to keep, and 30 days of follow-up. For principals who cannot wait a quarter for answers.

    The Strategy Day

  • 12-Week Sprint, £1,999 + VAT

    Cohort-based implementation, capped at ten practices, application only. Weekly group calls, 1:1 onboarding. Carries an outcome guarantee: a defined profit uplift or ten hours a month reclaimed by week twelve, or the work continues at no further charge.

    About the Sprint

  • Elite Retainer, £2,500 a month + VAT

    Ongoing 1:1 for principals who want a strategist alongside the practice, month after month. Confidential by default; your clients and competitors never know.

    Enquire

Every engagement starts the same way

One diagnostic conversation about your practice: where the margin leaks, what would change first, and which way of working fits, if any does. The diagnosis is yours to keep either way.

Book a call

Not at the team stage yet? Start here instead.